I'm a visual designer specializing in Brand design & Motion design.
PROJECT ARCHIVE
ABOUT WHO I AM
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Im Denis Leea visual designer who's passionate about bringing ideas to life through motion, branding, and storytelling. Over the past few years, I've built and refined visual identities, crafted brand systems, and designed animations that connect creativity with strategy. From rebranding Tron Future's full VI system to leading visual direction at KICKS CREW and designing for ASUS, I've enjoyed every challenge that pushed me to think beyond aesthetics and into experience.
I'm detail-oriented, curious, and always exploring new ways to blend design, technology, and emotion. Whether it's shaping a brand's voice through visuals, creating motion that tells a story, or experimenting with new interactive formats — I love turning ideas into meaningful visual experiences that resonate.
///Awards
///Experience
Tron Future Tech
2025 - Present
///Principal Designer
As the Principal Brand Visual Designer at Tron Future, I led the creation of the company's new visual identity system — including the logo, typography, brand colors, website, and UI style direction. I also oversaw the design of exhibition visuals, product feature animations, and innovative interactive experiences, building a cohesive brand presence that reflects the company's forward-thinking vision.
Kicks Crew
2024-2025
> Principal Designer
As Principal Designer at Kicks Crew, I shaped the visual language across the brand's digital and campaign touchpoints — crafting marketing visuals, motion content, and product storytelling that strengthened the brand's presence in the global sneaker and streetwear space.
Asus Design Center
2019-2024
> Principal Designer
At the ASUS Design Center I designed key visuals, packaging, and animated product films for the ROG gaming line — translating complex hardware features into bold, high-impact visual stories that earned multiple international design awards.
Paktor
2018-2018
> Principal Designer
At Paktor I created brand and product visuals for the social-dating platform — designing in-app graphics, campaign assets, and motion pieces that helped grow user engagement across the Southeast Asian market.